Impuri Eyewear is a subculture-inspired Atelier that makes limited-edition eyewear by combining traditional mastery with performance materials. Goran Ilic founded Impuri Eyewear in 2020 with a mission to create a high-end product that inspires self-expression subliming spirit of independence, ethics, and style. This endeavor started as just an idea in the basement and has evolved into a "larger than life" project through experimentation with materials, new techniques, and design. Today the company is run by ground braking electronic music artist Fiona Kraft and Goran.

Impuri was dreamed for many years but was born only in 2020 in the midst of pandemic. Symbolically the name represents our method and philosophy.
We are underdogs.
We are underground.
We are independent.
We do everything in-house.
We are artisans.